Emma walks into a pet store to pick up a new bag of doggy treats. As a pet parent, she is conscious of what ingredients go into Fido's daily snack. She spends what seems like hours going through labels before she decides what to buy.

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Think about Scout, the adventurous little terrier who lives with his human, Steven. He loves to explore the nooks and crannies of everything. And it is all fun and games until Scout bumps into a tube of ointment or chews on some interesting bush in the garden.

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Remember the last time Echo, your American shorthair, munched on that suspicious plant that made her uncomfortable right before your important presentation. Now, you want to know if all the products and plants in your house have ingredients that are safe for your little snoop.

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Sounds familiar? Emma, Steven and you are not alone. Many pet owners struggle with finding the right and safe pet food for their pets. Why? Because pet product labels use words that make you wish you paid more attention in chemistry class!